Over the last several years, PeopleTicker built a sophisticated data mining operation to deliver reliable and real-time rate benchmarks for contract and salaried labor worldwide. With a unique and best-in-class product, it was the right time to evolve the brand and develop a stronger customer experience.
Manifest was tasked with creating the latest generation of PeopleTicker’s brand to help solidify its position as the global standard for labor market rates. Starting with the company’s website, we were also going to redesign the application UI, and develop new marketing materials to boost their sales efforts.
In order to effectively position the brand, we needed a quick crash course on trends and recent history of the staffing industry. Those insights would give us perspective to help understand the demands of our target audiences and lead to more effective results. It was also important to improve the product’s accessibility, communicating its complex tools more simply.
Established in 1998, PeopleTicker reinvented how companies benchmark salaries and procure temp labor. The technology and consulting firm, based in Delray Beach, develops software for managing labor market data in real-time. Employers, staffing agencies, and MSPs use their insights and web-based application for workforce planning and monitoring the fluctuations in the supply and demand of talent.
Advertising, Branding, Interactive, Print, Strategy
Branding, Digital Menus, Print, Retail, Strategy
Digital Menus, Photography, Retail, Strategy
Branding, Packaging, Strategy
Identity
